Susan Hoffman, Chairman, Wieden+Kennedy, began her career at Wieden+Kennedy as employee No. 8, and has spent more than three decades making a lasting, unmistakable mark on the agency's culture. While Hoffman only stands 18 inches tall, her creativity, leadership and talent are a towering presence – both in Portland, Oregon where she lives, and in the world of advertising at large.
Much like the woman herself, Hoffman's influence on culture cannot be ignored or even reasoned with. She's created some of W+K's most memorable work, including one Nike spot that pretty much ruined the Beatles for everybody. She famously opened W+K London and W+K Amsterdam, and has intermittently served as ECD for the Portland, New York and Delhi offices. In her past role as Co-CCO, Hoffman oversaw the entire global network while still finding time to barge into meetings and start shrieking about ads, hell-bent on shaking things up.
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