Bob Israel is a former entertainment marketing leader, a producer of theater and film and an avid philanthropist. He has seen great success over the course of his career in entertainment and has served on several non-profit boards, with a strong focus on social justice and the arts.
Proclaimed by the LA Times as the "Trailer Titan" and placed on Entertainment Weekly's Top Creative People in Hollywood "It" List, his achievements include producing blockbuster films that launched major careers, creating what was the largest entertainment advertising agency in Hollywood and overseeing the prestigious Hollywood Reporter Key Art Award shows. In 2013, he returned to his first love - and is now developing and producing theater.
Bob is the Co-Founder (with Ron Moler) of Aspect Ratio, one of Hollywood's premier advertising agencies. Among the hundreds of campaigns created by the agency during their time there are The Naked Gun, The Simpsons, The Addams Family, Ghost, Philadelphia, Groundhog Day, Forrest Gump, Goldeneye, Jerry Maguire, As Good As It Gets, Men In Black, and Spiderman. When they sold the company, Aspect had grown into the largest entertainment advertising agency in Hollywood. Bob left the company in 2004 and helped launch another prestigious agency, Workshop Creative.
Bob's feature film producing credits include the box office smash Ace Ventura: Pet Detective, which helped launch Jim Carrey's movie career. He also produced the cult classic, Bachelor Party, based on his original story, which starred 27 year-old Tom Hanks.
Live shows include a run as Lead Producer of The Hollywood Reporter's Key Art Awards Show from 2000-2008 as well as Chairman of its Advisory Board. In addition to producing many film parodies for the Key Arts, Bob also produced a live musical at Showest for Sony Pictures starring Robert Goulet and Leslie Nielsen.
In 2013, Bob created the Broadway & Vine Fund to develop properties for the stage. He is currently adapting The Flamingo Kid as a musical for Broadway with Tony-winning book writer and lyricist, Robert Freedman, and War Paint's Scott Frankel. It had its regional premiere in 2019 at Hartford Stage, and was directed by Tony-winner, Darko Tresnjak. He is also currently developing Many Rivers To Cross, a musical based on the Henry Louis Gates’ book and series.
PHILANTHROPY
Bob has served on multiple non-profit boards, primarily focused on poverty, education and the arts. Currently, he serves on the board of three non-profits: A Place Called Home (since 2001), College Match LA and Volunteer Collective. He also has raised hundreds of thousands of dollars and created ads for numerous, national Democratic candidates.
ACCOLADES
Professionally, he is a member of the Motion Picture Academy (AMPAS) and the Directors Guild of America (DGA). He won multiple Key Art awards, including Best Of Show honors for Goldeneye and Toys, as well as Clio and Promax awards. Additionally, he was selected for Entertainment Weekly’s “It” List as one of the Top 100 Creative People in Hollywood.
Bob was honored with the Sepharad Cinema Lifetime Achievement Award (2001) and the Gala For the Children Humanitarian Award (2012). In 2012 the L.A. City Council commended him for "for improving the lives of thousands of children and families living under great duress."
ASPECT’S LEGACY
Bob and his former Aspect partner, Ron Moler, are particularly proud of Aspect’s legacy as the longest running agency in Hollywood (45 years). Many studio executives and agency founders started at Aspect, including Lauri Brown (Universal), Maria Pekurovskaya (Universal), Tracy Gilbert (Lionsgate, Focus), Kerri Moore (Lionsgate) and Gene Gamache (Fox Searchlight) as well as agency heads Steve Pollard and Rob Myers (Workshop Creative), Lisa Feldman (Aspect), Smitty (In Sync), Jim Hale (Fishbowl) and Trailer Park founders Tim Nett and Benedict Coulter.
Bob is extremely grateful for his two inspiring children, Jesse (a leadership coach/speaker) and Raychel (an educator), and his extraordinary life-partner and wife, Gail. He resides in Los Angeles.
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