As President of Marketing for The Walt Disney Studios, Asad Ayaz oversees all aspects of film marketing – encompassing strategy, creative, media, digital, research, special events, promotions, international marketing, publicity and synergy – for all titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, Twentieth Century Fox, Fox Family, and Blue Sky Studios. Ayaz’s team is also responsible for the marketing of Studio-produced content for Disney’s streaming services, including Disney+.
A 15-year Disney veteran, Ayaz has developed and led marketing campaigns for some of the most successful films in history, including Lucasfilm’s “Star Wars: The Force Awakens,” “Star Wars: The Last Jedi,” and “Rogue One: A Star Wars Story” and Marvel Studios’ “The Avengers,” “Iron Man 3,” “Guardians of the Galaxy,” “Captain America: Civil War,” “Black Panther,” “Captain Marvel,” and “Avengers: Infinity War.” Additional campaigns Ayaz has spearheaded include Disney’s live-action hits “Beauty and the Beast,” “Aladdin,” and “The Lion King,” Walt Disney Animation Studios’ “Ralph Breaks the Internet,” and Pixar’s “Incredibles 2” and “Toy Story 4.” He has led the campaigns for 12 of the top 13 domestic box office debuts of all time, including six opening weekends over $200 million, as well as the biggest worldwide debut of all time for “Avengers: Endgame,” which earned over $1.2 billion in five days and went on to become the highest grossing global release of all time with more than $2.8 billion.
Ayaz earned his bachelor’s degree from Bennington College and holds a master’s degree from the University of Southern California.
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