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Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. Lately the Shazam Top 10 has been a revolving door of players like Portugal. The Man, Imagine Dragons, and Maren Morris -- this week, it’s Morris and her Target ad on top again.
1) Target, “2018 Grammys: The Middle”
Agency: Mother
Track: “The Middle” by Maren Morris, Zedd, and Grey
In case you forgot about Target’s Grammy-centric commercial for up-and-coming pop country artist Maren Morris, here’s a breakdown: the spot features Zedd and Morris performing “The Middle” while immersed in a red and white Target-themed fever dream. By now, you should have this ad memorized.
2) Samsung, “The Camera Re-imagined”
Agency: 72andSunny, MWWPR, R/GA
Track: “Get Stupid” by Aston Merrygold
Former X Factor contestant Aston Merrygold is back again this week with “Get Stupid,” an ode to good times and dancing all night that at one point asks, “What's the point if you can't celebrate?”
3) Investigation Discovery, “Breaking Homicide Trailer”
Agency: In-house
Track: “Leave A Light On” by Tom Walker
Investigation Discovery’s new series Breaking Homicide explores unsolved cold cases with former Rhode Island Police Detective Derrick Levasseur and forensic psychologist Kris Mohandie. That premise makes singer-songwriter Tom Walker’s rugged yet melancholy “Leave A Light On” a compelling soundtrack match.
4) Apple, “Red”
Agency: TBWA Chiat Day
Track: “Batshit/That’s It” by Sofi Tukker
There’s a new color of iPhone in town, and it’s from Apple’s long time partnership with {Product) RED, an organization that does advocacy work about the AIDS and HIV epidemic in Africa. To soundtrack the hot new color, Apple returns to another long time collaborator: Sofi Tukker, the duo who was last heard tracking Apple’s iPhone X ad.
5) Vitaminwater, “Drink Outside The Lines”
Agency: Ogilvy
Track: “Feel It Still” by Portugal. The Man
Portugal. The Man clings to the top five this week with their Vitaminwater spot.
6) MINI, “More Moments To Discover”
Agency: Pereira & O'Dell
Track: “No Roots” by Alice Merton
Alice Merton’s name has been cropping up everywhere lately, from Billboard charts to new music roundups. That promotion is probably in large part thanks to her partnership with MINI, which continues to make her song “No Roots” a household hit.
7) Alfa Romeo, “Wicked Game”
Agency: Doner
Track: “Wicked Game” by Ursine Vulpine Feat. Annaca
British composer Ursine Vulpine returns to the list this week with the atmospheric “Wicked Game.”
8) Revlon, “Anthem”
Agency: Grey
Track: “Blow Ya Mind (Mwah)” by Dua Lipa
Dua Lipa, the fresh, fun pop artist heard round the world, surfaces again this week. “Blow Ya Mind (Mwah)” is quickly becoming Dua’s sleeper hit, after the monstrously catchy “New Rules” rocketed her to fame last year. And the gorgeous, diverse models in Revlon’s “Live Boldy” campaign don’t hurt either.
9) HBO, “Westworld Trailer”
Agency: In-house
Track: “Heart-Shaped Box” by Ramin Djawadi
The confounding, enigmatic, sometimes downright creepy HBO show Westworld is back for season two. And with it is the show’s composer, Ramin Djawadi, who is back with another eerie instrumental cover (of the Nirvana song) after last season’s take on Kanye West’s “Runaway.”
10) Warner Bros. Records, “All On Me”
Agency: In-house
Track: “All On Me” by Devin Dawson
Warner Bros. promotion of Devin Dawson’s old single “All On Me” appears to be paying off: listeners are flocking to the song and consqequently, to his January album Dark Horse.
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