We're excited to announce the following changes to the 2019 Clio Entertainment Awards competition:
NEW ENTRY TYPE: Live Entertainment
Live Entertainment will join Theatrical, Television/Streaming, Games, and Home Entertainment as the fifth entry-type in the Clio Entertainment program. This entry type will celebrate creativity and originality in marketing and advertising for ticketed events for live audiences including, but not limited to theatre, performing arts, concerts, and festivals. It also refers to any entries promoting a live entertainment organization or venue.
NEW MEDIUMS:
- Consumer Products (new in Theatrical, Television/Streaming, Games, and Home Entertainment)- this new medium is for licensed or in-house produced consumer products featuring an entertainment title, franchise, or characters, with an on-sale date during the eligibility period.
- Public Relations (new in all entry types) - this new medium is for marketing efforts and brand communications that impact an entertainment title or company’s perception, awareness, and/or garner media coverage.
CHANGES ACROSS ALL ENTRY TYPES:
- The Print medium is now named Key Art and the Print Technique medium is now named Key Art Technique.
- Social Media is now included as part of the Digital/Mobile Technique medium and is now named Digital/Mobile & Social Media Technique.
- Social Good is now a category in the Public Relations medium. To create a Social Good entry, please select “Public Relations” as the medium, then choose the “Social Good” category.
- Press/Influencer Kits & Collateral is now a category in the Public Relations medium. To create a Press Kits/Influencer Kits entry, please select “Public Relations” as the medium, then choose the “Press Kits/Influencer Kits” category.
ENTRY TYPE SPECIFIC CHANGES:
Theatrical:
- Added International and Independent (Under $10 Million) as new genre-types to the Audio/Visual Mixed Campaign, Trailer, Teaser, and Spot mediums.
- Added Digital Hero Art and Digital Box Art as new categories in the Key Art medium.
Television/Streaming:
- Added Digital Hero Art and Digital Box Art as new categories in the Key Art medium.
Home Entertainment:
- Added Audio/Visual Mixed Campaign, Integrated Campaign, and Experiential/Events as new mediums.
- Added In-store Display Walls as a new category in the Audio/Visual medium.
For more details, please download the 2019 Clio Entertainment Entry Kit.
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