The Coca-Cola Company: Recycle Me

Shortlist Award

Recycle Me

The Coca-Cola Company

Brazil

2025

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Entrant Company

Ogilvy

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Design Craft

Category

Art Direction

Coca-Cola aims to recycle a bottle or can for each one they sell by 2030. The Coca-Cola logo is recognized by 94% of the world’s population. The objective was to use the brand’s famous identity to telegraph the importance of recycling in the most impactful way. So, we decided to break our very strict brand guidelines and crush Coca-Cola’s iconic logo to inspire people to recycle every single can.

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Credits

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