“'Til I Died” shattered perceptions of heart disease by remembering the lives of 12 young football fans who tragically died. 12 murals were hand-painted in each of their hometowns during EURO 2024 to highlight the fact that 12 young people are lost to sudden cardiac death every week in the UK. The headline played on the iconic football chant “‘Til I Die”. By adding just one letter, we gave it a whole new meaning and captured the nation's attention with over 300 pieces of news coverage. More importantly, donations flooded in to fund scientific research that will save lives.