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Bronze Award
Last Laughs
W Connection
United States
2025
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Entrant Company
Rise & Run, an IPG Health Company
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Design Craft
Category
Writing for Design
Get ready for some serious laughter – It's time for Last Laughs While 92% of people believe talking to their loved ones about end-of-life subjects is important. Only 32% of people actually have those conversations. We know that people avoid having end-of-life discussions because they don’t want to seem morbid or have awkward interactions. But when people “break the ice,” they conversation is usually heartfelt and rewarding. We had to find a way to start the conversation. The solution was a hilarious game: Last Laughs. The cards feature wacky creatures posing seemingly inane questions. But as families answer the questions, it seamlessly transitions to real-life discussions families need to be having. People have the time of their life, while planning for the end of it.
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