Lightbox
Bronze Award
Get Low #2
Cologuard
United States
2025
Share:
Facebook Linkedin X
Execution Image
Execution Video
Execution Video
Execution Audio
Execution Audio

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
The Escape Pod
Entry Type
Direct-to-Consumer - Branded
Program
Clio Health 2025
Advertiser Category
Pharmaceutical
Medium
Branded Entertainment & Content
Category
Music
In 2024 Colon Cancer became the 2nd leading cause of cancer in the United States. So, Cologuard asked The Escape Pod to create a disruptive video and social content aimed at 45–50 year-old's to break down stigmas and show people there is an easier way to screen for colon cancer. We tapped Grammy Award-winning artist and up and coming wellness figure - Lil Jon- for a WTF-inducing collab. We found inspiration in the wordplay of his 2002 hit “Get Low”, rewriting every word to create “Get Low #2", inspiring middle-agers everywhere to "drop 'dat ass to the bowl and get low, get low"
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Branded Entertainment & Content to Celebrate Your Team