Bronze
Award
SKIP THE DRAMA
Cologuard
United States
2025
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Entrant Company
FCB Health New York, an IPG Health Company
Entry Type
Direct-to-Consumer - Branded
Program
Clio Health 2025
Advertiser Category
Pharmaceutical
Medium
Social Media
Category
Multi-Platform
There’s drama everywhere. Especially when it comes to screening for colon cancer. But what if you could skip it—all the anxiety, prep and lack of control? With a bombastic medieval king, Cologuard is tapping into culture with the launch of “Skip the Drama:” persuading a younger, screening-anxious crowd that they too can skip the drama when it comes to colon cancer screening.
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