To launch the Netflix film “Beverly Hills Cop: Axel F” in Germany, we transformed a mural in Cologne’s most lively area into Axel Foley’s car. At the center of attention: A real car window that opened and closed, revealing the man himself behind the tinted window and informing our audiences: “Axel Foley is back”. The mural brought the iconic action comedy from the 80s back to the streets: Oversized, over-the-top, and unmistakably Eddie Murphy. Part billboard, part illusion, part throwback. Axel F is back, and he's streaming now.