For the first time, the FIFA Club World Cup 2025™ is expanding to 32 teams, transforming into a cultural spectacle like never before & a true centerpiece of the global sports calendar. FIFA had an opportunity to bring them into the action & generate excitement ahead of the tournament? FIFA partnered with Gamefam to find the answer… Roblox, where Gen Z & Alpha spend over two hours daily, more than YouTube or TikTok. FIFA & Gamefam extended the existing plans to reveal the new FIFA Club World Cup 2025™ Trophy into a hyper-relevant event in Gamefam’s Super League Soccer (#1 soccer game on Roblox**) that dropped young players into the FIFA Club World Cup 2025™ story like never before. In just 3 days, we delivered the #1 soccer event ever on Roblox: → 5.5M gameplay sessions & 70M minutes of brand engagement → 84% of players said they plan to follow the FIFA Club World Cup 2025™ after playing the event