“The Books of LeBron” is a mockumentary-inspired digital campaign that cleverly merges culture, humor, and gameplay to launch Royal Kingdom, a new mobile match-3 game from Dream Games. The campaign taps into LeBron James’ well-documented pregame habit of carrying a book—an act that has spawned years of online speculation and countless memes. Playing off this cultural phenomenon, the two-part video series reveals a tongue-in-cheek twist: LeBron’s “books” are actually a playful cover for his new favorite pastime—playing Royal Kingdom. The films parody traditional sports documentaries, offering fans a peek behind the curtain at LeBron’s secret source of focus and fun. With a wink to internet sleuths and LeBron’s signature charm, the spots celebrate the rare moments of downtime that we all seek—and position Royal Kingdom as the perfect way to maximize them. By blending humor, viral conversation, and smart storytelling, the campaign sparked