Context After two years, the second season of House of the Dragon (LCDD), a prequel to Game of Thrones, arrived on Max in June 2024. This season was anchored in the Targaryen family schism over the Iron Throne under the global campaign slogan "Everyone Must Choose." Specifically, the central conflict required the characters to take a stand for the rightful heir: Aegon II Targaryen (#TeamGreen) or Rhaenyra Targaryen (#TeamBlack). Max sought to develop a locally relevant campaign that would clearly anchor the claim "Everyone Must Choose" in our culture.   Use of Influencer & Talent Category For the first time worldwide for both companies and for a limited time, we launched a new beverage menu inspired by LCDD, available at Starbucks stores in Spain, France, and Portugal. The menu asked consumers to choose their side: #TeamBlack (with different coffees, to pledge allegiance to Queen Rhaneyra) or #TeamGreen (with different Matchas, in favor of King Aegon II). Additionally, as part of this alliance, we took over Starbucks flagship stores in Madrid, Barcelona, Paris, and Lyon, where customers could immerse themselves in the iconography of the divided House Targaryen. Thus, consumers and fans could "vote," whether #TeamGreen or #TeamBlack.   But how could we launch this alliance? Locally, we went a step further: since the series requires you to choose your favorite contender for the throne, in Spain we had the perfect opportunity to bring the plot to life with the help of the only talent who could truly identify with the LCDD conflict. Because Everyone Must Choose, and if anyone can identify with this dichotomy, with this "royal schism," it's former royal and celebrity Victoria Federica de Todos Los Santos de Marichalar de Borbón, fifth in line to the Spanish throne.   Despite being born into the Spanish royal family, Victoria Federica has distanced herself from that role and has become an It girl, gracing covers and photocalls wherever she goes. But she had never, ever made statements about her role within the Royal Family. Until now…!   That's why, and for the first time, she starred in a video on social media in which, playing with the concept of the series and her real-life situation, Victoria took the position of "the legitimate heir" while ordering a coffee. Spain was a huge hit, and social media exploded.