Marvel Animation: Your Friendly Neighborhood Spider-Man Social Campaign

Shortlist Award

Your Friendly Neighborhood Spider-Man Social Campaign

Marvel Animation

United States

2025

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Comic Cover 01...

Comic Carousel...

Pulp to Screen 101...

Swinging...

Character Poster: Norman...

Episode Guide...

Class Yearbook: Peter...

Degrassi...

Stickers...

Valentine: Scorpion...

Entrant Company

Part 4

Program

Clio Entertainment 2025

Industry Type

Television & Streaming

Medium

Digital, Mobile & Social Media

Category

Social Media

Subcategory

Organic Social Media Post

FPOYour Friendly Neighborhood Spider-Man was an all-new animated adventure that focuses on Peter Parker balancing his life as a normal high-school student with being a web-slinging superhero. Our campaign aimed to showcase every facet of this new series with two complementary approaches - iconic Spider-Man visuals paired with vivid high school art. First, we used a bold comic book aesthetic that harkened back to legendary covers from the Silver Age of Spider-Man and beyond. This approach firmly rooted Your Friendly Neighborhood Spider-Man in the world fans know and love, linking this chapter with key moments in the character's history. At the same time, we utilized a youthful, handmade aesthetic featuring stickers, doodles, and other hallmarks of high school to draw viewers into this new spin on Spider-Man.

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Executions

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