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The Lord of the Rings: The Rings of Power S2 Marketing Campaign
Amazon MGM Studios
United States
2025
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Entrant Company
Amazon MGM Studios
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Integrated Campaign
Category
Integrated Campaign
Following a record-breaking premiere of The Rings of Power, our S2 campaign faced the formidable challenge of maintaining momentum with streaming's most demanding fan base. Our strategy centered on Sauron's dramatic return, leveraging his iconic status to united both Tolkien devotees and broader fantasy fans. By balancing darker themes with adventure and accessibility, we successfully expanded the show's reach. Results prove our strategy: 170M+ global viewers becoming Prime's most watched returning series ever!
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