In its 133-year history, The Coca-Cola Company has brought viewers countless iconic ads for Coke, Sprite, Powerade, Smartwater, and many more. But if you can’t think of one campaign that used storytelling to market the vast array of their products together, it’s because it didn’t exist—until now. “Westside's Finest” co-created with Kenya Barris, the creator of Blackish, unites 18 iconic beverages under one storyline. Set against a backdrop of family, community, and cultural legacy, the film redefines portfolio marketing. It harnesses the power of branded entertainment to transform product placement into a compelling narrative, making their family of beverages feel as integral to life’s journey as the memories they accompany. It’s a story that Coke—and only Coke—could tell. Moreover, it’s everything portfolio marketing isn’t supposed to be. We begin in 1975, with a couple visiting a vacant retail space. They envision their future, running a store that’s integral to the community, and look forward to leaving it to their unborn child. We then evolve the story, one decade at a time. Kids come in and talk about newfangled technology—in the ‘70s, computers. In the 2020s, AI. We see the rise of New Coke. We go back to Classic Coke. As the film progresses, we see changes to the store, the language used and the products sold. But the heart of the characters and their sense of family and community remains the same—and so does Coca-Cola. The real surprise lies in the stylistic shifts as the story moves through each era—visually and tonally evolving to reflect the time period, from wardrobe to cinematography to music to dialogue to era-specific advertising. And, paying homage to some of our most iconic filmmakers, like Spike Lee and Hype Williams. These transitions keep viewers engaged and emotionally invested, while showcasing Coca-Cola’s presence across generations. Black Entertainment Television’s (BET) decision to air the film in full, for free, further validated its cultural relevance and storytelling power in between two of Kenya’s latest efforts, Axel F and Coming 2 America.