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Six & Out: Second Innings
McDonalds, Six & Out
Australia
2025
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EP4 Social Media Outtakes...EP4 Social Media Outtakes...Entrant Company
Balboa Agency
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Branded Entertainment & Content
Category
Brand Promo
Six & Out: Second Innings is an integrated campaign that told the incredible story of Australia’s most unlikely rock icons: a band made up entirely of professional cricketers, including several national team stars.
Proudly sponsored by Macca’s – whose branding and products could be seen throughout every element of the campaign – the surprisingly emotional story of music, sport and mate-ship scored cameos from national and international cricket legends, Australian music hall-of-famers – even the Australian Prime Minister.
The nostalgic five-part rockumentary, series of three TVCs and national tour were a huge hit with audiences, and a massive success for McDonald’s. It was also a boost for Six & Out themselves, who played to packed venues for their reunion shows.
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