Freeform's 31 Nights of Halloween returned for a frightfully delightful lineup of Halloween favorites that kept viewers entranced all October long. Eerily epic Halloween films, ranging from classics like Casper, Beetlejuice, and Hocus Pocus to modern fan favorites like Cruella and Ghostbusters: Afterlife, filled Freeform's beloved lineup. To promote the seasonal event, Freeform launched a campaign designed to hype audiences for the selection of Halloween films on offer. The campaign included 15-second spots for several of the individual films and marathons, such as Pirates of the Caribbean, Beetlejuice, and Cruella. More general spots utilized expertly selected clips from various films in the horror and Halloween genres to spread the word about the event. The campaign's presentation of the celebration, including the hype for each title involved, is enhanced by the ghoulish bits of art and audio that accompany each spot. This campaign's entry is based on its fun nature and family-friendly selection of clips that display the wide range of available film options in a way that is readily accessible to the viewers and entices them immediately. The seasonal theming and trappings of the Halloween holiday allow the branding of the event to shine through as equally as the individual films.