Every year, Germany sees over 200,000 cases of domestic violence. Studies reveal a disturbing pattern: men are most likely to commit violence against women in the 10 hours following football matches. To reach men at this crucial time, Hamburger SV, one of the world's largest football clubs, partnered with the City of Hamburg for a bold campaign which brought up the topic where no fan could ignore it: right in the middle of the game's action. So, Fans at the important home match against Nuremberg were stunned when the stadium’s digital display suddenly announced a record-breaking 600 minutes of stoppage time – the exact window of greatest danger. Furthermore, display ads on live-ticker websites transformed original match commentary into real-time headlines warning of the heightened risk after the final whistle. Supported by DOOH and social media, the campaign garnered nationwide attention, yielding 79 million earned impressions and a 261% increase in counseling service leads. The result: not just awareness, but real steps toward preventing violence.