Where our primary campaign objective was to bring live-action Stitch into our world for fans to finally meet, we tripled down in the mediums and innovatively brought him to life physically, digitally, and socially. Months ahead of release, we collaborated with ILM on custom animations of Stitch built for social - from Stitch playing with TikTok filters to getting caught on a Ring camera to snapping selfies. In fact, the selfie video went on to become the most viewed content ever on Disney Studios’ Instagram. We also worked with ILM to turn the film’s 3D models into a live-rigged digital Stitch (ILM Stitch) that utilizes innovative live performance capture and real-time animation technology. This let Stitch interact with fans, press, and talent at our press junket and red carpet. We even had Stitch host his own variety shows via TikTok and Instagram livestreams. To complement this digital version of Stitch, we also brought him to life physically with an animatronic, to-scale version of Stitch (Robo Stitch) we built to interact with fans IRL. Among many other activations, he (literally) surprised fans in theaters, hit the beach with creators, did a press tour with talent in NYC, and even made a stop at Graceland. In addition to our efforts to bring Stitch into our world (via online or physically), we also had him break his way into our world through mobile application/platform integrations. By way of an IOS and Android keyboard app (as well as integrated into GIPHY and Tenor), Stitch invaded the emoji keyboard where users could use Stitchified versions of their favorite emojis in their messages. We also revived the classic Disney.com Stitch Sandwich Stacker game from the 2000s in an updated integration into the TikTok app.