Just ahead of Halloween, Peacock transformed the famously haunted Stanley Hotel into Overnightmare—a stayable horror experience designed for fans of every scare level. Inspired by Blumhouse hits including Insidious, The Purge, Freaky, and Happy Death Day, guests checked into a world of fully immersive terror where the line between fiction and reality blurred. Customizable scare journeys, roaming characters, original scripts, and eerie hospitality amenities turned a mountain getaway into a live horror event—and a shareable content goldmine. Overnightmare sold out in under 48 hours, generated over 450M+ earned impressions, and cemented Peacock’s standing as a true destination for horror fans.