Lightbox
Shortlist Award
Valorant "On Console" Announcement
Valorant
United Kingdom
2025
Share:
Facebook Linkedin X
Entrant Company
Playsense
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Key Art & Out of Home
Category
Out of Home
Subcategory
Takeover
Launching Riot Games' Valorant on console wasn’t just about making noise—it was about shaking up the scene and grabbing attention in a crowded space. With massive high-res screens, we had to bring the game to life in a way that hit hard and stayed true to Valorant’s killer vibe. We wanted the outdoor campaign to feel like you were missing out on something epic if you weren’t in the know. For a brief moment, we transformed The Now Building in London into Valorant’s headquarters, capturing a rare moment of downtime as agents blew off steam and celebrated the game’s console debut. The indoor and outdoor screens pulled people in, creating an atmosphere so electric you could feel the energy radiating through the streets.
Credits
Creative Agency
Playsense
Limassol
Creative Agency
Playsense
Limassol
Game Publisher
Riot Games
Dubai
Media Agency
the7stars
London
Director of Publishing Operations EMEA
Karim Hachani
Riot Games
Account Director
Anna Pronina
Playsense
Executive Creative Director
Zakhar Shlimakov
Playsense
Executive Producer
Aleksandr Slyusarev
Playsense
Director
Viktor Shakun
Playsense
Art Director
Vitalii Nebelsky
Playsense
Concept Artist
Violetta Radkevich
Playsense
CGI Generalist
Alexander Antoshuk
Playsense
3D Modeler
Dmitry Udovenko
Playsense
Lead Animator
Hanna Kucherevych
Playsense
Animator
Nikita Ratnikov
Playsense
Motion Designer
Vyacheslav Kuzmenko
Playsense
Duplicate statues available now
Buy a Statue in Key Art & Out of Home to Celebrate Your Team