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Deborah After Dark
Hacks S4
United States
2025
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Execution Image 1...Execution Image 1...Execution Image 1...Execution Image 1...Entrant Company
BOND
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Short-Form Social Media Video
To build buzz for Season 4 of Hacks, we created a bold, fan-first social campaign that reignited the show's core audience and drew in new viewers. With witty recaps, viral-ready edits, and comment-driven prompts, we made social feel like an extension of the show’s sharp humor. We engaged directly with fans—replying to comments, resharing content, and celebrating the inside jokes only true stans would catch. It wasn’t just promotion, it was participation - and we succeeded.
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