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Hell of a Sendoff
The Righteous Gemstones S4
United States
2025
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Execution Image 1...Execution Image 1...Execution Image 1...Execution Image 1...Execution Image 1...Execution Image 1...Execution Image 1...Entrant Company
BOND
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Mixed Campaign
We partnered with HBO to bring the ending of The Righteous Gemstones to a close. We built a revival-worthy digital campaign that felt straight out of the Gemstone universe. From “Weekly Worship” recap posts that rallied fans like it was Sunday service, to trend-driven content, quote cards, character spotlights — and even an in-world hotline that fans could call — the social feed became a pulpit for blasphemous brilliance. The congregation of fans showed up: +62% Instagram growth, +509% on Facebook, and over 2 million engagements across platforms. A true digital revival to close out the chapter.
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