Lilo & Stitch : Stitch Breaks The Internet

Shortlist Award

Stitch Breaks The Internet

Lilo & Stitch

United States

2025

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Robo Stitch Goes To Graceland ...

Stitch Goes Live On Instagram ...

Stitch Hosts A TikTok Live Variety Show w/Guest Cr...

Stitch Goes Hollywood & Does A Press Junket...

Stitch In Our World (CGI IRL)...

Robo Stitch Meets The Real Lilo & Stitch (Top 5 Pe...

Maia & Robo Stitch Sings w/Jonathan & Anthony (Mos...

Stitch Invades The Emoji Keyboard ...

TikTok Effect: Stitch Sandwich Game Revival ...

Interactive Hold Stitch's Hand (Top 5 Performing V...

Entrant Company

Walt Disney Studios

Program

Clio Entertainment 2025

Industry Type

Theatrical

Medium

Branded Entertainment & Content

Category

Digital, Mobile & Social Media

For our Lilo & Stitch campaign, we literally brought Stitch into our world across every digital and social touchpoint. Months ahead of release, we collaborated with ILM on custom animations of Stitch designed specifically for social. From Stitch playing with TikTok filters, to getting caught on a Ring camera, to snapping selfies, these assets captured audiences’ feeds and hearts. The selfie video alone became the most viewed content ever on Disney Studios’ Instagram account. We also worked with ILM to turn the film’s 3D models into a live-rigged digital Stitch that utilizes innovative live performance capture and real-time animation technology. This let Stitch interact with fans, press, and talent at our press junket and on the red carpet, producing content that traveled beyond the actual events, going viral across social. In addition, we used this real-time tech to have Stitch host his own variety shows via TikTok and Instagram livestreams. To complement this digital version of Stitch, we brought him to life physically with an animatronic, to-scale version of Stitch (Robo Stitch) we built to interact with fans IRL. Among countless activations with Robo Stitch, he (literally) surprised fans in theaters, hit the beach with creators, did a press tour with talent in NYC, and even made a stop at Graceland, all of which were amplified on social via fan UGC and press coverage. In addition to our efforts to bring Stitch into our world (via online or physically), we also had him break his way into our world through mobile application/platform integrations. By way of an IOS and Android keyboard app (as well as integrated into GIPHY and Tenor), Stitch invaded the emoji keyboard where users could use Stitchified versions of their favorite emojis in their messages. We also revived the classic Disney.com Stitch Sandwich Stacker game from the 2000s in an updated integration into the TikTok app.

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Executions

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