We’re not here to be comfortable, Sister… So settle in for the ultimate discomfort watch. Based on The New York Times bestselling book by author Liane Moriarty, Hulu Originals’ critically acclaimed drama anthology series “Nine Perfect Strangers” returns for its second season. We took viewers on the trip of a lifetime with unexpected, boundary-pushing promos that are as edgy as they are opulent. Featuring fresh A-list guests and Nicole Kidman working her new bob all over the Alps, enticing the Nine Perfect Strangers fandom with provocative and revelatory content that would even please Masha. Grab your snow boots and some questionable tea, it’s time for another season of trauma! Our promos employed high-energy violins and sharp, rapid scene cuts combined with emotional moments and the expressive faces of the cast to weave a story of tension, instability, and surreality. The presentation suggests that all will be well if viewers and characters alike trust in the mysterious woman in charge of the sprawling mountaintop Zuberwald resort, despite the unusual nature of her methods and her morally ambiguous motives. The trailer utilizes a dreamy, altered-mind feeling that utilizes surreal visuals, breathy whispers, echoing gongs, and seemingly senseless scenes, all to highlight the unnatural things that occur within the series. This is contrasted with the visceral and tense action that plays out between the guests and their host. The campaign aimed to invite fans of the first season to return to see a new batch of guests endure treatment, while enticing new viewers with its brand-new cast and stand-alone story. The primary draws of the campaign were its tense editing style and breadcrumbs of story elements, all combined with the hot-and-cold contrast of dramatic moments and focus on the cast’s performances.