Hulu Original mystery-comedy “Only Murders in the Building” follows three strangers (Steve Martin, Martin Short, and Selena Gomez) who launch an investigation and podcast when a murder happens in their apartment building. In season 4, a movie adaptation of the podcast is central to the mystery storyline. Hulu released an audio-visual campaign of witty promos and a hilarious trailer to promote the new season. In the trailer, tense strings music, which is often associated with tense, dramatic mystery thrillers, is by contrast played here to underscore the comedy that fills each scene. The tone provided for audiences is one of harmonious fusion of comedy and mystery, designed to attract existing fans of seasons past while ensuring that a jumping-on point for new viewers is available, explaining the basic premise and setup for the season. Each Promo played to a specific aspect of the season, peppering in light drama moments amid the comedy and mystery setting. With glimpses of clues provided for eagle-eyed viewers to find, the campaign sought to draw lovers of mystery, comedy, and of the series itself in with an irresistible whodunnit. The primary draw of the new season's mystery, the host of guest stars, plays a heavy part in the campaign's appeal, ensuring that these 'characters' interacting with the existing cast will be played up for maximum laughs. Combined with some drama and plenty of breadcrumbs for invested fans, the campaigns narrow the focus of its presentation while remaining easily accessible to a wide audience, allowing for anyone to jump on board.