
So Many Leads...

So Many Leads...

Choose Your Trio...

Choose Your Trio...

ReINTRIOduction...

ReINTRIOduction...

Sizzle...

Sizzle...
Entrant Company
Hulu Originals
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Digital, Mobile & Social Media
Subcategory
Organic Social Media Post
Hulu Original mystery-comedy “Only Murders in the Building” follows three strangers: Charles, Oliver, and Mable (Steve Martin, Martin Short, and Selena Gomez) who launch an investigation and podcast when a murder happens in their apartment building. In season 4, a movie adaptation of the podcast is central to the mystery storyline.
Hulu designed a social media video campaign to draw in fans of the series with a focus on a bigger whodunnit than previous seasons, mystery-lovers with the unique setting, and comedy aficionados with its bevy of high-profile cast members.
The social campaign introduces viewers to the trio of actors playing Mable, Charles, and Oliver, namely Eva Longoria, Eugene Levy, and Zach Galifianakis, each bringing a special, over-the-top sort of comedy that resonates with and builds upon the tone of the series.
The basic plot elements for Season 4 are lined up, priming audiences for the opening moments of the season, without revealing too much about the twists and turns the plot will take further down the line. Uncertainty about not just the killer, but the intended target, allows viewers to begin constructing a narrative and piecing together clues.
The campaign utilizes the same high-energy, fun-but-tense air of mystery across all elements, ensuring that the same aesthetics, tone, and appeal for the series proper are maintained. Similar audio cues, editing style, and comedic timing are utilized, ensuring that even the behind-the-scenes videos feel like they are part of the same world as The Arconia. Hulu's signature branding ensures viewers know exactly where to find the new season.
Over 900 posts, 152 million views, and 13 million engagements across all social media platforms ensured that the series was on the minds of fans and viewers across the globe, priming them for the new season.