Bronze
Award
It's Florida, Man. Boat
It's Florida, Man.
United States
2025
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Entrant Company
HBO Max
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Out of Home
Category
Transit
To launch It’s Florida, Man., oversized billboard boats took to the waterways of Fort Lauderdale and Miami. With gator-chomping key art on full display, this floating spectacle brought the campaign into the show’s natural environment; loud, local, and impossible to miss.
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