During the Paris Olympics broadcast many brands battled for attention. While most touched on the typical Olympic themes – Teamwork! Determination! Winning! – Hyundai used the massive sports stage to do something that hadn’t been done before - remind parents and kids to find what they love…even if it means quitting. Kids are no strangers to the pressures of excelling in sports. Yet what gets lost in the desire to get to the next level is the child’s happiness. We used the Olympics as an opportunity to try and normalize leaving a sport, if it means finding something else you love more. And since many of these conversations happen on the way too and from practice and games, our cars were the natural backdrop for this powerful message.