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Goosebumps: The Vanishing 360 Campaign
Goosebumps: The Vanishing
United States
2025
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Entrant Company
Disney Branded Television
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Integrated Campaign
Category
Integrated Campaign
“Goosebumps: The Vanishing” is the newest season of Disney’s thrilling “Goosebumps” anthology series on Hulu and Disney+. “Goosebumps: The Vanishing” begins with fraternal twins Devin and Cece adjusting to life with their recently divorced dad, Anthony. When the duo discovers a threat stirring, they quickly realize that dark secrets are among them, triggering a chain of events that unravel a profound mystery. As they delve into the unknown, Devin, Cece, and their friends — Alex, CJ, and Frankie — find themselves entangled in the chilling tale of four teenagers who mysteriously vanished in 1994. Disney Branded Television launched an expansive 360 marketing campaign for the new season that focused on the story’s growing mystery and terrifying roving black sludge. The campaign included attention-grabbing and goosebump-raising audio-visual promos, out-of-home placements, and an immersive guerrilla experiential stunt.
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