Shortlist
Award
Shifting Into Culture
Ford Motor Company
United States
2025
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Ford Bronco Off Roadeo: Jimmy and The Roots Raise ...Ford Bronco Off Roadeo: Jimmy and The Roots Raise ...
Puppy Predictors: Kentucky Derby Edition in Partne...Puppy Predictors: Kentucky Derby Edition in Partne...Puppy Predictors: Kentucky Derby Edition in Partne...Puppy Predictors: Kentucky Derby Edition in Partne...Puppy Predictors: Kentucky Derby Edition in Partne...Puppy Predictors: Kentucky Derby Edition in Partne...Puppy Predictors: Kentucky Derby Edition in Partne...Puppy Predictors: Kentucky Derby Edition in Partne...
Ford Power Promise: Jimmy Gives Away a Brand-New V...Ford Power Promise: Jimmy Gives Away a Brand-New V...
Ford Mobile Service: Ford Saves a Couple's Free Ti...Ford Mobile Service: Ford Saves a Couple's Free Ti...
Ford Fast Charging: Jimmy Gets His Ford Fast Charg...Ford Fast Charging: Jimmy Gets His Ford Fast Charg...
Jimmy Announces the Ford Derby Day Sweepstakes...Jimmy Announces the Ford Derby Day Sweepstakes...Jimmy Announces the Ford Derby Day Sweepstakes...Jimmy Announces the Ford Derby Day Sweepstakes...Jimmy Announces the Ford Derby Day Sweepstakes...Jimmy Announces the Ford Derby Day Sweepstakes...Jimmy Announces the Ford Derby Day Sweepstakes...Entrant Company
NBCUniversal
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Branded Entertainment & Content
Category
Influencer & Talent Storytelling
Ford is a beloved brand known for their roots in automotive history and they are driving the next wave of innovation for the future. Pairing Ford, NBCU, Jimmy Fallon and his show, The Tonight Show Starring Jimmy Fallon, gave Ford the platform to create awareness for their newest services, experiences, and products. The cultural reach and charm of Jimmy Fallon resulted in a series of entertaining and informative integrations to: amplify iconic moments such as Ford’s partnership with the Kentucky Derby, introduce unique brand experiences including the Bronco Off Roadeo, and highlight innovative customer-focused solutions such as Ford EV customers first access to Tesla Superchargers and Ford Mobile Service, a convenient way to get your vehicle serviced right at your home or office with Ford certified Mobile Service technicians. These activations rooted in The Tonight Show, were then distributed throughout the show’s social and digital ecosystem, next day on Peacock and additional touchpoints across the NBCU portfolio.
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