Press scaled the mythos with an exclusive Empire Magazine first-look with insights from director Danny Boyle. These led to our next tentpole: a 28-hour 3D teaser that revealed RageLeaks.net via Morse code - a password protected ARG site. The teaser drove 5M views. Our new trailer then dropped a pigpen cipher that revealed the password MementoMori. Once into RageLeaks.net, fans found leaked intelligence from the quarantined UK on the inworld site, expanding the film's lore each week. From there, the campaign extended out with a media blitz of wild postings and physical barricades across major cities. Creative content from production helped position the film for fans and press and featured our filmmakers breaking down the filmmaking process, stoking further interest. Adding to the noise, director Danny Boyle and cast spent a day with creators and cinephiles, blending digital storytelling with auteur credibility. The creators activated social audiences, generating over 100M views across TikTok, Instagram, and YouTube. Boyle’s involvement continued with a Reddit AMA and viral coverage of his 20-iPhone rig.