Silver
Award
28 Years Later - Global Digital & Social Media Campaign
Sony Pictures Entertainment
United States
2025
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Stained Glass Triptych...
Stained Glass Triptych...
Stained Glass Triptych...
Stained Glass Triptych...Stained Glass Triptych...Stained Glass Triptych...Stained Glass Triptych...Stained Glass Triptych...
ARG Rageleaks.net...
ARG Rageleaks.net...
ARG Rageleaks.net...
ARG Rageleaks.net...
ARG Rageleaks.net...
ARG Rageleaks.net...
ARG Rageleaks.net...
ARG Rageleaks.net...
ARG Rageleaks.net...ARG Rageleaks.net...ARG Rageleaks.net...
Influencer Strategy...Influencer Strategy...Influencer Strategy...Influencer Strategy...Influencer Strategy...
Danny Boyle Reddit AMA...
Danny Boyle Reddit AMA...
Danny Boyle Reddit AMA...
TikTok Merch Line...
TikTok Merch Line...
TikTok Merch Line...
TikTok Merch Line...
TikTok Merch Line...
Fan Art...
Fan Art...Fan Art...Fan Art...Fan Art...Entrant Company
Sony Pictures Entertainment
Launch Country
United States
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Digital, Mobile & Social Media
Category
Digital & Mobile
Subcategory
Mixed Campaign
The 28 Years Later Global Digital & Social Media Campaign drew in a new generation of fans with a mysterious ARG website that sparked intrigue and led to more questions immersing fans into an atmosphere of intrigue.. Leaning into auteur horror and partnering with visionary filmmakers and creators, the campaign fueled global social conversation and redefined how horror lives online.
Executions
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