Sony Pictures Entertainment: 28 Years Later - Global Digital & Social Media Campaign

Shortlist Award

28 Years Later - Global Digital & Social Media Campaign

Sony Pictures Entertainment

United States

2025

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ARG Rageleaks.net...

Influencer Strategy...

Fan Art...

Danny Boyle Reddit AMA...

TikTok Merch Line...

Stained Glass Triptych...

Entrant Company

Sony Pictures Entertainment

Program

Clio Entertainment 2025

Industry Type

Theatrical

Medium

Digital, Mobile & Social Media

Category

Digital & Mobile

Subcategory

Mixed Campaign

The 28 Years Later Global Digital & Social Media Campaign drew in a new generation of fans with a mysterious ARG website that sparked intrigue and led to more questions immersing fans into an atmosphere of intrigue.. Leaning into auteur horror and partnering with visionary filmmakers and creators, the campaign fueled global social conversation and redefined how horror lives online.

All 2025 Winners

Executions

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