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Shortlist Award
How to Train Your Dragon (2025) Social Media Campaign
Universal Pictures
United States
2025
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Relfections of War...
Relfections of War...
Toothless IRL...
Toothless IRL...
Flying Higher...
Flying Higher...
How Many Dragons?...
How Many Dragons?...
We're Hiccup...
We're Hiccup...
Mason & Nico Chemistry...
Mason & Nico Chemistry...
Pass the Viking Helmet...
Pass the Viking Helmet...
How to Train Your Dragon - Snapchat Lens...
How to Train Your Dragon - Snapchat Lens...
Become Toothless...
Become Toothless...
Hiddeous Zippleback...
Hiddeous Zippleback...
Entrant Company
Universal Pictures
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Mixed Campaign
The How to Train Your Dragon social media campaign was a multi-platform digital rollout designed to showcase the scope and cinematic scale of the live-action adaptation. Each platform was strategically leveraged to reach fans of all ages and drive anticipation for the film. From fan-favorite callbacks and iconic flight sequences to grounded character arcs and realistic dragon design, the campaign celebrated the beloved IP’s transition to live-action with authenticity and scale—delivering a cross-platform experience as thrilling and heartwarming as the film itself.
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