Universal Pictures: How to Train Your Dragon (2025) Social Media Campaign

Shortlist Award

How to Train Your Dragon (2025) Social Media Campaign

Universal Pictures

United States

2025

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Relfections of War...

Toothless IRL...

Flying Higher...

How Many Dragons?...

We're Hiccup...

Mason & Nico Chemistry...

Pass the Viking Helmet...

How to Train Your Dragon - Snapchat Lens...

Become Toothless...

Hiddeous Zippleback...

Entrant Company

Universal Pictures

Program

Clio Entertainment 2025

Industry Type

Theatrical

Medium

Digital, Mobile & Social Media

Category

Social Media

Subcategory

Mixed Campaign

The How to Train Your Dragon social media campaign was a multi-platform digital rollout designed to showcase the scope and cinematic scale of the live-action adaptation. Each platform was strategically leveraged to reach fans of all ages and drive anticipation for the film. From fan-favorite callbacks and iconic flight sequences to grounded character arcs and realistic dragon design, the campaign celebrated the beloved IP’s transition to live-action with authenticity and scale—delivering a cross-platform experience as thrilling and heartwarming as the film itself.

All 2025 Winners

Executions

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Digital, Mobile & Social Media to Celebrate Your Team

Order Now