To launch the live-action How to Train Your Dragon, we built a bold, cinematic paid social campaign that distinguished the film from its animated origins while targeting core franchise fans and broader audiences. The creative highlighted immersive high-stakes thrills, emotional coming-of-age journeys, and the heartwarming bond between humans and dragons. We designed and animated a global digital creative toolkit and style guide that powered both paid and organic social content. Motion-tracked typography soared alongside rotoscoped cinematic footage, adding depth and creating an immersive look across every channel. Our paid creative expanded beyond core HTTYD fans, resonating with Gen Z and Millennials on TikTok and Instagram. With exceptional results in ad testing, performance, and engagement, the campaign helped launch the film to the number one movie in the world on opening weekend and beyond.