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Shortlist Award
Viral Pina Colada
Coffee mate
United States
2025
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Entrant Company
Nestle USA
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Viral Post
A Coffee mate organic social media post went viral in response to "The White Lotus" Season 3 finale, transforming a potentially awkward moment into social media virality. The post highlighted the limited-edition Coffee mate x The White Lotus Piña Colada flavored coffee creamer, linking it to the finale's ominous plot involving poisoned piña coladas. This viral post achieved an organic reach of 329.1K, 28K engagements, and 178K views, while generating 1.14 billion media impressions across 178 articles, including the Wall Street Journal featuring an interview with Coffee & Beverage Division President Daniel Jhun, centering around the social post.
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