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SuperBowl LVIII
Nickelodeon
United States
2025
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Short-Form Videos...
Short-Form Videos...
Short-Form Videos...
Short-Form Videos...
Short-Form Videos...
Short-Form Videos...
Short-Form Videos...
Short-Form Videos...Short-Form Videos...
Short-Form Videos...
Short-Form Videos...
Influencers & Talent...
Influencers & Talent...
Influencers & Talent...
Influencers & Talent...
Influencers & Talent...
Influencers & Talent...
Influencers & Talent...
Influencers & Talent...Entrant Company
MTV Entertainment Studios and Kids & Family
Launch Country
United States
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Mixed Campaign
For the first time ever, Super Bowl LVIII got a slimy, splashy makeover as Nickelodeon brought the thrill of football to kids and families in its signature style. This groundbreaking alternate broadcast reimagined the Super Bowl as a larger-than-life, family-friendly celebration, complete with SpongeBob SquarePants, Patrick, and Sandy joining the play-by-play commentary, Dora the Explorer explaining penalties, and outrageous slime explosions after touchdowns. An underwater-themed halftime show and fan-favorite characters like Jack Griffo and Kira Kosarin added to the fun.
Executions
Short-Form Videos
Short-Form Social Media Video
Influencers & Talent
Use of Influencer & Talent
Credits
Media Brand
MTV Entertainment Studios and Kids & Family
New York
Brand
Nickelodeon
New York
Duplicate statues available now
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Digital, Mobile & Social Media
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