Nickelodeon: SuperBowl LVIII

Shortlist Award

SuperBowl LVIII

Nickelodeon

United States

2025

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Influencers & Talent...

Entrant Company

MTV Entertainment Studios and Kids & Family

Program

Clio Entertainment 2025

Industry Type

Television & Streaming

Medium

Digital, Mobile & Social Media

Category

Social Media

Subcategory

Mixed Campaign

For the first time ever, Super Bowl LVIII got a slimy, splashy makeover as Nickelodeon brought the thrill of football to kids and families in its signature style. This groundbreaking alternate broadcast reimagined the Super Bowl as a larger-than-life, family-friendly celebration, complete with SpongeBob SquarePants, Patrick, and Sandy joining the play-by-play commentary, Dora the Explorer explaining penalties, and outrageous slime explosions after touchdowns. An underwater-themed halftime show and fan-favorite characters like Jack Griffo and Kira Kosarin added to the fun.

All 2025 Winners

Executions

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