The Museum of Modern Art: The Museum of Modern New York

Bronze Award

The Museum of Modern New York

The Museum of Modern Art

United States

2025

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Harlem Billboard...

Digital Taxi Tops...

Meatpacking District Wallscape...

Williamsburg Painted Wall...

Columbus Circle Livescape...

Subway Citywide Liveboards...

Wildpostings...

Houston & Avenue A Billboard...

Subway Digital Brand Train...

LinkNYC...

Entrant Company

Serino Coyne

Program

Clio Entertainment 2025

Industry Type

Live Entertainment

Medium

Key Art & Out of Home

Category

Out of Home

Subcategory

Mixed Campaign

The Museum of Modern Art – one of New York’s top attractions – welcomes millions of locals and tourists each year. In the fall of 2024, with tourism not yet recovered from pre-pandemic figures, the goal was clear: reintroduce MoMA to New Yorkers and increase both brand awareness and perception. Serino Coyne planned and executed a citywide media campaign, speaking to New Yorkers across the boroughs in an intentional and thoughtful way. This campaign expanded upon the Museum’s successes, furthered future growth by reaching new audiences, and provided a strong foundation for continuing marketing efforts.

All 2025 Winners

Executions

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