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Live From New York: The SNL50 Experience
NBC
United States
2025
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Entrant Company
NVE Experience Agency
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Experiential & Activations
Category
Special Event & Stunt
For 50 years, audiences have tuned in every Saturday night to watch the most iconic sketch-comedy show in history. But most fans never know the magic of stepping inside Studio 8H — let alone being the star of the show… Until now. To celebrate the show’s milestone 50th anniversary, the SNL50 Experience transformed fans into the show's hosts and invited them to step, quite literally, into the spotlight. For four days, Stage Managers ushered 4,500 hosts through Studio 8H’s hallowed doors and into the magic of live television. Every guest got the chance to experience what it’s really like to host Saturday Night Live. A total of 47,000 unique tickets were requested for the free, four-day pop-up, which sold out in 10 minutes. The SNL50 Experience welcomed 4500 guests, and earned over 350 million media impressions, driving widespread national attention for SNL’s 50th Anniversary Special (airing just two weeks later), which became NBC’s most-watched primetime telecast in five years. Most importantly, the SNL50 Experience made fans’ dreams come true — welcoming six times more unique hosts to the stage than SNL has had in its 50 year history, letting them step into their favorite SNL moments, experience the show’s storied history, and become an official part of Saturday Night Live’s 50-year legacy.
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