Shortlist
Award
Weapons Social Campaign
Warner Bros.
United States
2025
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WEAPONS DEFINED...WEAPONS DEFINED...
DO YOU KNOW WHERE YOUR CHILDREN ARE?...DO YOU KNOW WHERE YOUR CHILDREN ARE?...
SOCIAL ACCLAIM...
SOCIAL ACCLAIM...SOCIAL ACCLAIM...SOCIAL ACCLAIM...
CHILDREN'S ART...
CHILDREN'S ART...
CHILDREN'S ART...
CHILDREN'S ART...
COUNTDOWNS...
COUNTDOWNS...
COUNTDOWNS...
COUNTDOWNS...
COUNTDOWNS...
COUNTDOWNS...
ICON SERIES...
ICON SERIES...
ICON SERIES...
ICON SERIES...ICON SERIES...ICON SERIES...ICON SERIES...ICON SERIES...
CHILDREN'S ART OUT-OF-HOME...
CHILDREN'S ART OUT-OF-HOME...
CHILDREN'S ART OUT-OF-HOME...
CHILDREN'S ART OUT-OF-HOME...
EMERGENCY CALLS...EMERGENCY CALLS...Entrant Company
Watson Design Group
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Mixed Campaign
For Warner Bros. and New Line Cinema's horror epic Weapons, we developed a cryptic, breadcrumb-led campaign by building intrigue, stoking curiosity, and evoking a calling to experience the horror event of the year first-hand in theaters.
Executions
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