FX embarked on an ambitious and first-of-its-kind activation, Symphony of Screams, to support their haunting new series Grotesquerie. By collaborating with Grammy-winning producer Blake Slatkin, the campaign turned human screams into a hauntingly unique soundtrack. Fans contributed screams via physical scream booths across the country and through interactive TikTok and Instagram duets and we partnered with strategic influencers to create buzz and driving active participation. The final track, shared on Spotify and Apple Music alongside a visually arresting custom visualizer and "Making Of" video, cementing Grotesquerie’s spooky season relevance.