The reality is that the Tony Hawk’s Pro Skater fanbase has grown up. We’ve traded tagging graffiti for tagging coworkers on LinkedIn job postings. Instead of headbanging to punk music, we’re banging our heads trying to figure out what “Skibidi Toilet” means. And instead of crushing a can of Surge, our hands are full trying to wrangle toddlers and maintain curb appeal. And it’s not just our day to day lives that have changed. The same thing has happened to skateboarding too. What was once a defiant anti-corporate subculture is now center stage at the Olympics. The cold hard truth is that society has gotten more responsible, more sterile, and most of us have lost our sense of rebellion. And that’s where Tony Hawk’s Pro Skater 3 + 4 comes in. We want to bring back some of that rule breaking attitude we all had in our youth. For the sake of this campaign we’re shorthanding the idea of “rule breaking attitude” with one word: “Shred”. “Shred” is the free-spirited life force we all had as kids. It’s the thing that compelled us to do dumb sh*t with our friends. To jump off giant staircases, dye our hair crazy colors, and partake in general tomfoolery. As adults, our shred is in short supply, but luckily for us, Tony Hawk has the antidote. We’re educating the masses on the dangers of shred loss. And we’re here to let you know that with the return of Tony Hawk’s Pro Skater 3 + 4, The Shred’s Not Dead.