Push, Push is a ten-minute film that reveals a rarely seen side of Lewis Hamilton. Beyond his seven world titles, the film explores his deeper transformation: realizing that strength isn’t isolation, but vulnerability and connection. In a recreated version of his father’s karting garage, Lewis opened up to teens facing similar struggles, sharing private WhatsApp messages with his family and team that carried him through his toughest moments. The result felt like a real-life WhatsApp group chat—raw, supportive, and unfiltered. The film premiered at the U.S. Grand Prix in Austin with an event that turned those themes into a live conversation. Over 350 influencers, media, and industry leaders gathered at Stubb’s BBQ for a screening and an intimate conversation between Lewis and Naomi Schiff—a Rwandan-Belgian former racer and F1 commentator who has been an advocate for diversity in motorsport. Their dialogue on resilience, identity, and belonging brought the film’s message to life. The Austin activation amplified the story globally, generating over 474 million earned media impressions and sparking a cultural conversation around vulnerability in sport.