Arsenal is one of the biggest clubs in the world, millions of fans around the globe will give everything to experience the thrill to watch them play live at the Emirates Stadium. Sadly for millions of them, that dream feels distant and expensive… unless your main sponsor happens to be the world’s biggest airline. We turned the Emirates Stadium into the biggest travel retail space in football. The +80 country flags that encircle the stands, representing almost every nation on the planet, were replaced with a single, personal invitation: a unique travel offer for fans from that country. Each flag now featured a promo code unlocking discounted airfare from their home country to London, always tied to an active Emirates route. On match day, the stadium transformed into a live travel catalog. Whether you were from Brazil, Seychelles, Japan, or Australia, your country’s banner spoke directly to you. Each offer was clearly visible to millions watching on TV and streaming worldwide.