To introduce Civilization: Eras & Allies on mobile, we built a comedy campaign around Civ’s signature era mashups. The story plays as nonchalant magical realism, following a modern mobile gamer whose daily life is invaded by riotous historical leaders from across eras. The premise delivers fast, character-driven moments that nod to core Civ mechanics without feeling like a gameplay demo. Fans recognize the DNA instantly, and newcomers get a clear and fun on-ramp. Built to reward repeat viewing, the series was designed as six chapters that stand alone and also come together to form a cohesive five-minute cut, giving audiences multiple entry points to discover and share the work.