Silver
Award
SpongeBob 25 Campaign
Nickelodeon
United States
2025
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TikTok Spotlight...TikTok Spotlight...
TikTok Launch Livestream...TikTok Launch Livestream...
Bringing Bikini Bottom To Life...Bringing Bikini Bottom To Life...Entrant Company
MTV Entertainment Studios and Kids & Family
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Digital, Mobile & Social Media
Category
Digital & Mobile
Subcategory
Other
Nickelodeon’s SpongeBob SquarePants 25th Anniversary Social Media Campaign invited fans into a year-long interactive digital celebration that turned nostalgia into real-time engagement. Designed for the platforms and technologies where fans already connect—TikTok, Instagram, and Discord, as well as AR experiences—the campaign tapped into SpongeBob’s cultural relevance and massive social presence to spark joy, drive participation, and foster community across digital touchpoints.
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