Bronze
Award
SpongeBob 25 Influencer Campaign
Nickelodeon
United States
2025
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Tom Kenny...Tom Kenny...
Jordan Chiles...Jordan Chiles...
Tenn Buick...Tenn Buick...
Kittrell Poe...Kittrell Poe...Entrant Company
MTV Entertainment Studios and Kids & Family
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Use of Influencer & Talent
For SpongeBob SquarePants’ 25th Anniversary, Nickelodeon’s social team led a year-long campaign that made creators and talent central to the storytelling. Every activation — from TikTok challenges to events — was rooted in social-first thinking, making fan engagement the foundation.
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