After losing in the 2024 playoffs, the trolls and talking heads spent the offseason doubting Anthony Edwards’ greatness. To silence the noise and prove that Ant Man is as good as he says he is, we put him to the test—a lie detector test. To kick off the 2025 season, we released a film called No Lie, where Anthony takes a lie detector test, answering bold questions about being the best in the league—and passing every one. We named names, made strong claims, and spoke directly to the doubters in a way that was unapologetically Anthony Edwards. With millions of organic views and engagement, when it launched, the category didn’t know what hit them. With a bold, self-aware, and culturally native approach, it marked a shift in how brands move: not just with speed, but with storytelling that sticks. While competitors react with flash and fiction, we kept it simple—and most importantly, kept it real—to resonate in a way that’s unskippable.